Private Fundraising: Raise Money From People You Choose

Private fundraising means raising money from the people you choose, through a link you send rather than a page anyone can search. A private request isn't listed on A Better Gift, and search engines are told not to index it. You say what you need, send it to a short list, and the money goes to your bank.

What private fundraising actually means

Private fundraising means raising money for yourself or someone close to you without putting the request on a page the public can find. The money still arrives the same way. What changes is the audience: instead of publishing your situation and hoping strangers read it, you send one link to the people you would have called anyway.

It is worth being precise, because the phrase gets used two ways. In finance, "private fundraising" means money from private sources rather than government grants. That is not what this page is about. Here it means the ordinary thing most people mean when they say it: the fundraiser is not public.

On A Better Gift every request starts that way. It is not listed anywhere on the site, and the page it lives on tells search engines not to index it. You do not have to find a privacy setting, because there is nothing to change.

What stays private

How you send itBy text or email, to the people you choose, with photos and a video if you want them to see the situation rather than just read about it. You decide who to send it to. It's never listed on A Better Gift, and it stays out of search results unless you choose to share it publicly.
Search enginesA private request is not listed anywhere on A Better Gift and tells search engines not to index it.
What you keepThe entire amount you ask for.
When it arrivesOnce your bank is connected, each contribution reaches it in 2-3 business days. There's no goal to reach and no campaign end to wait for.
What contributors needNo account. They open your link, choose an amount and pay by card.

Creating a request takes under two minutes, and it is free.

Start a private request

Private by default, not private by setting

There is a difference between a platform that can be made private and a platform that starts private, and it is the difference between remembering and not having to.

A new request on A Better Gift is private because that is what a request is. The setting that would make it public is off until you turn it on, and if anything about a request is ever unclear or unreadable, it is treated as private — the fallback is always private, never public. Nobody has to notice anything for it to stay that way.

That matters more than it sounds, because privacy settings are the ones people discover too late. A public page that should have been private has already been crawled by the time anyone thinks about it. A private request that should have been public is one switch away, at no cost.

And this is the part worth knowing before you choose: going public is not cleanly reversible. Turn public sharing on and search engines may index the request. Turn it back off and they are told to stop — but anything already indexed takes time to clear, and a page that has been copied or quoted elsewhere is not ours to withdraw. Starting private costs you nothing and keeps the choice open. Starting public spends a decision you cannot fully take back.

Why ask privately instead of publicly

The people most likely to help you are the ones who already know you. A public page is built to reach everyone else, and it keeps reaching them: a page about a diagnosis, a rent shortfall or a funeral stays searchable under your name long after the bill is paid.

Private fundraising skips that audience. The request goes to the people you would have called anyway, with the amount and the reason written down once, so you do not have to explain it five times.

The need ends. A public page does not. This is the mismatch at the heart of public crowdfunding for a personal problem. The rent gets paid, the treatment finishes, the funeral happens — and the page describing the worst month of your life is still there, under your name, for a future landlord, an employer, a coworker or your own child to find years later. A private request has no such afterlife.

A public page invites an audience with no stake in it. Publish a personal need and you also publish an invitation to comment on it: why you need the money, what you should have done differently, whether you deserve help. The people who already know you have earned the right to an opinion. Strangers have not, and a public page cannot tell the difference.

Asking the right ten people is a different act from asking everyone. A public campaign has to be persuasive to someone who does not know you, which means explaining and justifying and often overstating. A private request only has to be clear to people who already know the situation. It can be one sentence and a number, because the context is already there.

Who you tell stays something you decide. Private fundraising does not mean hiding — your name is on the request for the people who get it. It means the decision about who learns a difficult thing is still yours to make, one person at a time, rather than made once and permanently by publishing.

You can make a request public

Private is where every request starts. It is not where it has to stay.

On the share screen there is one owner-only switch, "Allow public sharing". Only you ever see it, and turning it on does two things: search engines are allowed to index your request page, and the share screen adds Facebook, which reaches people you don't know. Your link does not change and nothing already sent breaks.

There is no waiting period and nothing to qualify for. The switch is there from the moment the request exists, and it is yours to use whenever the situation calls for it.

You can switch it back off whenever you like, and the request returns to not being listed and not being indexable. One honest caveat: search engines are told to stop, but anything already indexed takes time to clear.

Public is the right choice for some situations. A need bigger than the people you know, a cause other people have a reason to care about, a story that is already public anyway. If that is your situation, the switch is there. The point of starting private is not that public is wrong — it is that you get to decide it, with the facts in front of you, rather than discover it was decided for you.

The arithmetic

$600 is six contributions of $100.

Six people: a sibling, two friends, a coworker, a cousin, the neighbor who has known you for ten years. Private fundraising works at that scale, and a short list is what lets the ask be specific.

How it works

  1. Say what you need. The amount and what it covers. Attach the bill or the estimate if you have one.
  2. Send it to the people you choose. By text or email. Your list, nobody else's.
  3. The money goes to your bank account. Once your bank is connected, 2-3 business days after each contribution — each one on its own.

What it costs

Nothing to create a request. Nothing to send it. If you ask for $600, $600 is what reaches you.

Setting up a request for someone else

A parent behind on a bill, a friend after a surgery, a neighbor who would never ask. You can set up the request for them.

This is one of the most common things people search for, and on most platforms the answer is tangled. Here it is simple, and it comes down to one rule: the person who creates the request is the person the money is paid to. When you create a request there's an option that says "This is for someone else." Tick it, give their name, and the request says who it's for. What doesn't move is the money: the payout details are yours, not theirs, and the request's own payout step says so in as many words. There's no transfer between accounts. So the question to settle first is not how to set it up — it is who will be paying the bill.

Nina's best friend was short on rent and far too proud to say so. Nina knew anyway. She had two honest options, and the right one depended on who was going to hand over the money.

If Nina pays the landlord herself, Nina creates the request. The money reaches her account, she pays the bill, and the request says plainly who it is for. The people she sends it to know them both, so nothing about that needs explaining.

If her friend is going to pay it, her friend creates the request and Nina helps her write it — which is often the harder and kinder job, because the obstacle was never the form. It was the sentence. Nina can draft it, Nina can send it to her own people too, and her friend still receives every contribution.

Either way, say in the request who it is for. A request that reads "this is for my friend Dani, who would never ask" is more answerable than one that does not, because the people reading it already care about one of you.

Next to GoFundMe

GoFundMe is public by default and built to reach strangers. A request to the people who already know you usually is not that, and a public page stays findable by anyone who searches your name.

The amount you ask for is the amount that reaches your account.

Questions

What is private fundraising?▼
Raising money from the people you choose, through a link you send instead of a page anyone can find. A private request is not listed anywhere on A Better Gift and tells search engines not to index it. It becomes public only if you choose to make it public.
Is there a private alternative to GoFundMe?▼
Yes. A Better Gift is private from the start: every request is shared by link with the people you choose, and nothing is listed or searchable unless you make it public. You do not have to find and change a setting to keep it that way.
Who can see my request?▼
The people you send the link to, and anyone they pass it on to — a link is a link. What a private request does not do is advertise itself: it isn't listed on A Better Gift and search engines are told not to index it, so nobody finds it by searching your name. Contributors see the request they were sent and nothing else: no list of your other requests, no feed of other people's.
Can I raise money privately for someone else?▼
Yes, and it is often the kindest way to help. The person who creates the request is the person the money is paid to, so create it yourself if you will be the one paying the bill, or help them set up their own. Either way, say plainly in the request who it is for.
Will private fundraising affect my Medicaid or SSI?▼
Money from a request reaches your own bank account, so it is treated like any other money arriving there. If you receive Medicaid, SSI or another benefit with income or asset limits, that can matter, and it is worth asking the person who administers your benefit before you raise anything. We can't advise on it and nobody should guess for you.
How do I start a private request?▼
Create an account, describe what you need and how much, and connect a bank account or debit card for payouts. You get a private link to send to the people you choose. Contributors do not need an account: they open the link, choose an amount and pay by card.
What does private fundraising mean?▼
It means raising money without publishing your situation on a page the public can find. The money arrives the same way it would anywhere else; what changes is where the request goes. On A Better Gift a private request isn't listed on the site and search engines are told not to index it, so it goes to the people you send it to rather than to an audience. The phrase is also used in finance to mean money from private sources rather than government grants — that is a different thing entirely.
Can I set up a GoFundMe for someone else?▼
On A Better Gift you can set up a request for someone else, and the rule that matters is that the person who creates it is the person the money is paid to. There's an option when you create it that says "This is for someone else," and you give their name, so the request says who it's for. The payout details are still yours. So if you'll be the one paying the bill, create the request yourself and say in it who it's for. If they'll be paying it, help them create their own and write it together — you can still send it to your own people.
Is it illegal to fundraise for yourself?▼
No. Asking people you know for help with a bill isn't against the law, and you don't need to be a charity or register anything to do it. What you do have to be is honest about what the money is for. Money you're given is yours; money raised by misrepresenting what it's for is fraud, which is true of a private request and a public campaign alike.
Is there a way to raise money anonymously?▼
Private is not the same as anonymous, and it's worth being clear about the difference. A private request carries your name for the people you send it to — they're being asked by you, and that is the whole reason they say yes. What private means is that it isn't published: not listed, not indexed, not findable by someone searching your name. If you need true anonymity from the people contributing, this isn't the right tool, and we'd rather say so.
Can you make a fundraiser private after it's already public?▼
On A Better Gift you can turn public sharing off at any time, and the request goes back to being unlisted and telling search engines not to index it. The part nobody can fix is the past: anything already indexed takes time to clear, and anything copied elsewhere isn't ours to withdraw. That asymmetry is exactly why every request here starts private instead of starting public.
Is private fundraising for individuals or for organizations?▼
Both, and the design is the same either way: a request goes to people who already know you. Most are created by a person and paid to that person's own bank account. A group can raise too, with the money going to an account in the organization's name — a congregation repairing its building, or a youth group raising its mission trip. Most platforms that come up for "private fundraising" are donation software built around donor databases and campaigns, which is a different product.

Related resources

Start a private request

Start a private request