Comparison Guide · Updated 2026

Ever Loved vs GoFundMe for Funeral Costs

Both will collect money for a funeral and both charge about the same to do it. The real difference is that one of them is built around a death and the other is a general-purpose platform that also handles them.

If you are looking for aid rather than a platform, this is the wrong page and we would rather send you to the right one. See charities that help with funeral costs — FEMA, VA burial allowances, TEARS and county programs. That page is a directory of organisations that give money. This page compares tools for collecting it from people who knew the person.

The structural difference

This is the thing that actually separates them, and it is not the fee.

Ever Loved is built around the death

A memorial site carries the obituary, the service details, photos and stories and the fundraiser, in one place you share once. Donations can be transferred automatically either to a bank account or directly to the funeral home.

Cost: standard memorial websites are free and there is no service fee on donations. Payment processing is 2.9% + $0.30 per donation, which goes to Stripe rather than to Ever Loved. A premium memorial website is a one-time $199.99.

GoFundMe is a general platform that handles funerals among everything else

You get a fundraiser, not a memorial. No obituary, no service details, no funeral-home routing — the money lands in your bank and you pay the home yourself.

Cost: no platform fee on a personal fundraiser; 2.9% + $0.30 per donation; the company is funded by optional donor tips.

What it has instead: reach and recognition. People know what a GoFundMe link is and do not have to think about whether it is legitimate.

Paying the funeral home directly is the underrated feature

Funeral homes frequently want payment at or before the service, which is exactly when the money has not arrived yet. Ever Loved lets donations route straight to the home, which removes a step and a delay at a point in the week when neither is welcome.

With GoFundMe the money goes to your bank and you settle with the home yourself. That is more control and more admin, and which of those you want depends on whether you have the capacity to do admin that week.

Where the two are the same

If you would rather it were not public

A Better Gift is a private request: one link, sent to the people you choose, never listed and never indexed.

What it does not do, plainly: there is no memorial site, no obituary, no photo gallery, and no way to pay the funeral home directly. If you want a place for people to leave stories about the person, Ever Loved does something this does not and you should use Ever Loved.

It is also more expensive for the giver. The 6.9% fee is added on top and paid by the contributor, so a $100 gift costs them $106.90 and you receive the full $100.00 in 2-3 business days.

The three options side by side

PlatformContributor paysYou receivePage is public?
GoFundMe$100.00$96.80Yes — indexed by Google
GiveSendGo$100.00 (+10% tip prompt)$97.00Yes — public
FreeFunder$100.00 (+optional tip)$96.80Yes — public
Ever Loved$100.00$96.80Yes — public
A Better Gift$106.90$100.00No — never indexed

Figures are for a single $100 card donation from a US contributor, August 2026. Processing rates: GoFundMe and Ever Loved 2.9% + $0.30; GiveSendGo 2.7% + $0.30; FreeFunder via Stripe 2.9% + $0.30. A Better Gift adds 6.9% on top of the contribution rather than deducting it.

Which page do you actually want?

There are two funeral-cost pages on this site and they answer different questions. This is how to tell which is yours.

You want charities that help with funeral costs if…

you are looking for money from an organisation — a government program, a charity, or your county. FEMA's COVID funeral assistance, VA burial allowances, the TEARS Foundation, county indigent burial. Money you apply for and do not repay, from institutions that have it set aside. Most of it is need-based and some of it reimburses you after the fact.

You want this page if…

you have decided to collect from people who knew the person and you are choosing which service to do it through. Nothing here is aid; it is all tooling, and every option charges a percentage.

Most families end up needing both, in that order: apply to the programs first because that money does not come out of anyone's pocket, then use a platform for whatever gap is left. The directory page has a section on exactly that gap.

Frequently asked questions

Is Ever Loved cheaper than GoFundMe?

No — they are the same. Neither charges a platform fee on donations and both carry 2.9% + $0.30 in card processing, so a $100 donation leaves you with $96.80 on either. Ever Loved does sell an optional premium memorial website for a one-time $199.99, which GoFundMe has no equivalent of.

Can Ever Loved pay my funeral home directly?

Yes. Donations can be set to transfer automatically either to a bank account or to the funeral home. That matters because many funeral homes want payment at or before the service, and routing donations straight there removes a step at the point when it is hardest to deal with.

Does Ever Loved cost anything to set up?

Standard memorial websites are free and there is no service fee taken from donations. The only unavoidable cost is card processing at 2.9% + $0.30 per donation, which goes to Stripe. The premium website is a one-time $199.99 and is optional.

Should I use a platform or apply for funeral assistance first?

Apply first. Program money — FEMA funeral assistance, a VA burial allowance, county indigent burial — does not come out of anyone's pocket and does not need to be asked for from family. Use a platform for whatever gap is left afterwards. Our directory of charities that help with funeral costs covers the programs and who qualifies.

Can I raise money for a funeral without a public page?

Yes, but not through a crowdfunding platform, because publishing a page is how they work. A private request is a different product: a single link you send to chosen people, never listed and never indexed. It costs the contributor more — 6.9% on top — and it gives you no memorial page or obituary.

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