Choir, Theater and Community Arts Fundraising — Ask the Audience You Already Have

Community choirs, theater companies, town bands, dance groups, art studios, museums, libraries and history societies already have the people who love what they do. Those people are already in the seats and through the door. A private request asks them directly for the one bill in front of you, by name and by number.

The scenario

A community chorus has forty singers, a director, and an accompanist paid by the rehearsal. In January the hall it has rehearsed in for nine years raised its rent. The season's hall rent and the accompanist now come to $3,000, due before the spring concert.

The spring concert is in April. It sells about 120 fifteen-dollar tickets and grosses $1,800, and the hall and the printed programs come out of that.

The concert is doing two jobs, and only one of them is the money

Look at who is in those 120 seats. Most of them are the singers' own parents, spouses, children and neighbors, the people who come to every concert because someone they love is on the risers.

Those are the same people who would cover a named $3,000 bill directly, in an afternoon, if somebody asked them for it.

So the concert is the reason the group exists, and it is worth every rehearsal. It is also a season of work that clears part of the bill. A request lets the concert be the concert, and lets the people in the seats cover the hall.

What the group keeps100% of every contribution.
When it arrivesOnce your bank is connected, each contribution reaches it in 2-3 business days.
How you send itBy text or email, to the people you choose, with photos and a video if you want them to see the situation rather than just read about it. You decide who to send it to. It's never listed on A Better Gift, and it stays out of search results unless you choose to share it publicly.

The arithmetic

$3,000 is thirty contributions of a hundred dollars.

Forty singers, and every one of them has a few people who already bought a ticket last spring. Thirty is fewer than the front rows.

How it works

  1. Name the bill. Rehearsal hall for the season and the accompanist — $3,000. Attach the rental agreement.
  2. Send it to the people you choose. Email or text, from the singers' own lists.
  3. Connect the bank account, and the money follows. Once the bank account is connected, each contribution reaches it in 2-3 business days.

What it costs

Nothing to create a request. Nothing to send it. Your group receives the entire amount of every contribution.

What this is built for

One named thing, for a group whose audience already knows it. What that looks like across the arts:

Community choirs and choruses. A set of risers, the season's rehearsal hall, the accompanist, the music for a new concert, the trip to the state festival.

Community and town bands. Percussion the whole band shares, a trailer to carry it to the summer concerts in the park, a season of the shell or the hall.

Theater companies. A lighting rig, the set for the spring show, the rights to stage it.

Dance groups. Flooring for the studio, costumes for the recital, the stage for the showcase.

Art studios and guilds. A kiln, a press, the rent on a shared studio.

Museums and libraries. Archival boxes and a dehumidifier for the collection, new furniture for the reading room bought by the library's friends group.

History groups. Archival storage for a historical society, digitizing a photo collection, paint for the old schoolhouse.

The scale this is built for: a singer's parents covering a share of the hall, a neighbor covering the music. Thirty people, and the chorus has a place to rehearse.

The traditional ones still work

Keep every one of them. They put your group in front of people, and several of them are why it exists.

  • Benefit concerts and recitals · Sing-a-thons
  • Season memberships · Program ads from local businesses
  • Caroling · Bake sales at intermission
  • Raffles · Grants

A request is for the bill that lands between them, with a date attached.

Questions

What are good fundraising ideas for a choir?▼
Match the idea to the amount. A benefit concert or a sing-a-thon brings people in and covers part of a season; caroling and a bake sale at intermission cover the small things. For one named bill, like risers, the season's hall or the accompanist, ask the people who already come to hear you, directly, for that amount.
How do community theaters raise money?▼
Ticket sales, program ads from local businesses and season memberships carry the year. For one named cost, like the lighting rig, the set for the spring show or the rights to stage it, a request goes to the cast's families and your regulars, who already know exactly what the show means.
Who creates the request — the group or a person?▼
Either, and the answer decides where the money lands. If the group has its own EIN and a bank account in the group's name, choose Fundraising, then Arts, Culture & Heritage, then 'An organization I'm authorized to represent' under 'Who receives the money?', and give the group's legal name — contributions go to the group's account. Set it up from an email address the organization controls rather than a personal login you've already raised money on — one login is paid either as you or as the organization, never both. If the group has neither, whoever normally handles its money creates it, and contributions reach that person's own bank account.
How much should we ask for?▼
The bill in front of you — a season of hall rent, a set of risers, a kiln, archival storage for a collection — rather than the whole season's budget.
What happens if we don't reach the amount?▼
You keep everything contributed. Once the bank account is connected, each contribution reaches it in 2-3 business days, whether the total is met or not.
What does A Better Gift charge?▼
Creating a request is free, sending it is free, and you receive the entire amount of every contribution.
Do the people giving need an account?▼
They open your link, choose an amount and pay by card, with no account needed.

Start a request for your group

Start a request